In early 2024, I joined the Football Association of Wales as their lead designer, a position I held until recently. During my tenure, I was responsible for a wide range of design tasks aimed at promoting domestic leagues, the national teams, and the overall brand within the organisation. My work encompassed everything from digital content for social media to comprehensive branding initiatives, which included the development of marketing materials and enhancing in-stadium experiences. This role demanded a deep understanding of brand coherence across various platforms and a creative approach to engage a national audience.
